Kick-starting a new initiative that captures the intersection of sports and the plastic waste crisis, FC Barcelona NFTs, with a helping hand from Plastiks, have launched a campaign to promote a much-needed focus on sustainability.
Each year, eight million tons of plastics are scrapped into our oceans, with 8,000 kilograms being wasted at football matches alone, underscoring the urgent need to enhance environmental preservation efforts, promote waste management, and improve the plastic economy. Striking to this challenge, FC Barcelona and Plastiks’ new goal is to retrieve at least 1 million kilograms of plastic through the beauty of blockchain technology.
With a fan base exceeding 400 million across social media platforms, FC Barcelona is undoubtedly an iconic influence in the football realm. Thanks to its significant following, Barca has what it takes to foster sustainability solutions and environmentalists, helping save our planet through 3,000 animal-themed FC Barcelona NFTs dubbed ‘Unleash Your Passion’ for just $30 apiece.