What is web3 marketing?
Web3 marketing promotes and advertises decentralized applications (DApps) and blockchain-based products or services. The practice aims to educate potential users about the benefits of using decentralized products and services and how they differ from traditional web applications.
Why is web3 marketing important for blockchain projects? Great projects are effectually dead in the water without a viable and consistent supply of capital — because innovation is expensive. Gone are the days when grassroots projects were coordinated over chat rooms and self-funded.
Today, you must consider legal fees, payrolls, audits, and more in order to build useful projects.
This creates an impediment to adoption. The stagnation of a product with real-world use case is a net negative for crypto as a whole. In this scenario, a rising tide lifts all boats.
On the contrary, there are countless projects with little to no utility but great marketing. It is not always about the product when it comes to success in crypto (and most fields in general). Sometimes success is determined by how well you sell the product.
Top 8 web3 marketing strategies:
Community building, Social media marketing, Influencer marketing, Content marketing, Email marketing, SEO, PPC advertising, Branding for blockchain projects
It is important for you to personalize your emails to distinguish them from competitors and phishing or spam emails. Branding plays a major role in this scenario.
Telegram is a free, cross-platform, encrypted, cloud-based, and centralized instant messaging service that is available worldwide. It’s a great place to market your product.
Many people go to Telegram to access information that is early or isn’t widely available. It is also a great way to cultivate groups or communities.
Discord is a social platform for VoIP (voice over internet protocol) and instant messaging. Users can converse in private chats or as part of communities using voice calls, video calls, text messages, media, and files. Many people have made web3 careers out of community management via Discord.
Twitter is a social networking site where you can post 140-character status updates, i.e., “tweets.” It is great for short-form content. Crypto Twitter (often shortened to CT) is typically where crypto news circulates. The platform allows you to share your thoughts with a large audience and is a great place to facilitate community interaction.
Reddit is a website for social news aggregation, content rating, and discussion. Registered users post content to the site, such as links, text posts, images, and videos, which other users then rate positively or negatively.
Medium is a free and open online publishing platform. It has a high domain authority, which indicates that Google and other search engines trust the website. As a result, your articles may appear high in Google rankings.
Many
web3 projects use Medium for updates and to explain how their products work.
What ingredients are needed for a successful Web3 game?
One of the major themes of
GamesBeat Summit 2023 was the potential of blockchain and
Web3 games — and one of the panels from the first day discussed what the next successful
Web3 game will contain. It also covered the challenges a Web3 game will face before it can succeed. GamesBeat’s Dean Takahashi moderated the panel. Urvit Goel, VP and head of global business development at
Polygon Labs; Serhat Maraşlıgil, COO of Boomland; and
Peter Kieltyka, CEO and co-founder of Horizon spoke on the panel’s topic.
All of the panelists discussed some of the advantages of developing for Web3 and the benefits it offers the gamers. Kieltyka said that Web3 unlocks new forms of any game and changes the gameplay experience. He added, “Why do players buy items? They buy items right now for utility, status and the pleasure of collecting. With the introduction of Web3, you look for additional motivators: This thing might have value, or there might be a resale market. Or there’s a persistent profile, a history of everything you’ve done.”
Goel said as well that
Web3 faces a perception problem. “We believe gamers do like the concept of
NFTs. What they don’t like is how it’s been portrayed … What is the utility for the player and are you bringing more value to the player? For those that are still stuck on that, what is the value that the technology can bring to players that they will, over time, value more than what we have today?”
Kieltyka mentioned that blockchain still faces many conundrums, from creating a seamless user experience to developers understanding how best to market their collectibles. But for these problems he adds, “The good news is they’re all solved, and they’re all just getting better.”
