Lacoste launches game “The Mission”: Lacoste, the famous fashion brand from Paris, creates a fascinating game called “The Mission”, where fans can experience a new way of exposure between passionate fans and famous brands. This game brings to life Lacoste’s signature digital crocodiles.
The Mission consists of multiple seasons and missions: The first season of The Mission will run from June 29 to December 2023 and will include multiple chapters with specific quests.
Players who complete missions will earn points and climb higher on the leaderboard while increasing the rarity of their UNDW3 cards. Rarer points bring better rewards, features, and asset value to players. Players who top the leaderboards after the first season will receive a free Lacoste VIP experience in Paris.
Birth of UNDW3: In June 2022, Lacoste launches a unique collection of digital assets called UNDW3.
UNDW3 includes 11,212 NFT Genesis Pass, non-fungible tokens that are considered digital “golden tickets”, bringing loyal fans closer to the iconic brand in Web3, a step forward Community-friendly next in the evolution of the internet.
